Mar 11
1
Google Annihilates Spam Websites
Google has announced a major change to the way it will present it’s search results. Google is attempting to tighten up and eliminate web sites from it’s results which it considers to be spam and low quality.
Google wants to reward web sites which fulfill the criteria as providers of unique and quality content to the internet…
‘Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content – both good and bad – comes online all the time.
Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking – a change that noticeably impacts 11.8% of our queries – and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites – sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.
It’s worth noting that this update does not rely on the feedback we’ve received from the Personal Blocklist Chrome extension, which we launched last week. However, we did compare the Block-list data we gathered with the sites identified by our algorithm, and we were very pleased that the preferences our users expressed by using the extension are well represented. If you take the top several dozen or so most-blocked domains from the Chrome extension, then this algorithmic change addresses 84% of them, which is strong independent confirmation of the user benefits.
So, we’re very excited about this new ranking improvement because we believe it’s a big step in the right direction of helping people find ever higher quality in our results. We’ve been tackling these issues for more than a year, and working on this specific change for the past few months. And we’re working on many more updates that we believe will substantially improve the quality of the pages in our results.
To start with, we’re launching this change in the U.S. only; we plan to roll it out elsewhere over time. We’ll keep you posted as we roll this and other changes out, and as always please keep giving us feedback about the quality of our results because it really helps us to improve Google Search.’ Source Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer
So how do you position your website and your business online to take advantage of this change?
Install a blog on your website!
Many of you were smart enough to see the value of blog for your website and are enjoying improved search rankings as a result.
However it is not too late to make sure you are prepared. You still have time before Google rolls this change out globally.
At InnerShed, we anticipated that this change was coming and have been using the best in blogging software called WordPress, developed specifically to deliver great search results in Google. Not only for our own company blogs but also successfully for our clients.
Now all our new client web sites will include blogging software as standard. For existing web sites we can install a blog package.
We even have experienced web copy writers on hand who can take your latest information and turn it into great search engine friendly online content.
If you want Google to see your web site as a great source of unique and quality content install a blog.
We offer a full installation of an optimised blog to a web site for £199.00 + vat. Monthly blog management services to ensure your content delivers online is available from £99.00 + vat per month.
