Google Search Engine Optimisation

Google Panda ranks quality content

Posted by on April 19, 2011 at 1:54 pm

      Google have sought to undermine attempts by black hat SEO companies to falsely rank for webpages with their new algorithm update, Panda. Roughly a week after this development extended to all English language searches how successful has the change been and how should website developers respond?   The answer to the first [...]

Google Annihilates Spam Websites

Posted by on March 1, 2011 at 9:52 am

Google has announced a major change to the way it will present it’s search results. Google is attempting to tighten up and eliminate web sites from it’s results which it considers to be spam and low quality. Google wants to reward web sites which fulfill the criteria as providers of unique and quality content to [...]

Why You Shouldn’t Break Google Rules

Posted by on March 1, 2011 at 9:47 am

Google does not like web sites which do not follow it’s approved guidelines for SEO and recently punished the massive US retailer JC Penny for what it calls Black Hat SEO practices. It could be easy to seduced by the sales e mails and calls which offer guaranteed results in Google. But  the only way [...]

New Business Directory Enters The Market

Posted by on January 31, 2011 at 5:20 pm

ScuttleButt.co.uk is a relatively new business to business directory website on the block. It has been designed from the ground up to take advantage of Googles new algorythms. Anybody who wants to help boost their website Google rankings should seriously consider taking out a link with ScuttleButt.co.uk. Remember, business directories are a great way to [...]

The 2011 Future – Online

Posted by on January 24, 2011 at 9:30 am

Happy New Year for 2011! What does the online world hold in store for your business in 2011? Google will be pushing more fragmentation of online searches in 2011 We have seen the change to local business searches expect them to push their local product finder options and Google Googles in 2011. Usability is going to be [...]

Google Local Product Search

Posted by on November 23, 2010 at 11:27 am

With all the changes to Google this year you could be forgiven for not being able to keep up with it all! With 400+ changes to the search algorithm alone, it has been a massive year for learning how to optimise your business online. The next major change to come into effect will be Local [...]

Google Local Search Results

Posted by on November 8, 2010 at 9:28 am

Following up on the post by Ross, here are some more thoughts on the Changes to Google Places and the new blended search results… Google has this last week activated a massive change to the way it’s search results are displayed.  This directly affects you and your business and how it is found online. So what happened? [...]

NorfolkBroads.com

Posted by on October 13, 2010 at 10:21 am

Optimising large dynamic content directory websites

Bad Copy Day? How to ruin your product in 30cm or less

Posted by on August 9, 2010 at 7:50 pm

I picked up  today’s copy of The Times and eventually arrived at the sports supplement which had a full back page advert  extolling the benefits of  subscribing to The Times on line. I was moved enough to write about today’s advert when  I stopped to consider some of the conversations with clients this week. Now [...]

National small business SEO survey

Posted by on July 30, 2010 at 4:21 pm

The results of the Thompson Local SEO small business survey were published this week, unsurprisingly the overall conclusion is that the majority of the U.K’s small and medium businesses do not have or do not implement much SEO. We are focused on the needs of the Norfolk and Norwich business communities and how companies are [...]